Lobbiest are going against the recent approval of limiting the size of soft drinks which was signed into law by the New York Board of Health. The lobbyist call them selves “New York for Beverage Choices” but as the Huffington Post calls them “Soda Pushers for Continued Profits”, which basically means that they comprise of the fast food restaurants going against regulation so that they can earn profit from the sale of large sized soft drinks.
The reason for this alliance between the fast food industry and the soft drink industry is because the fast food industry gains at least 10% of it’s revenues from the sale of soft drinks alone. Over the years, fast food restaurants like McDonalds have been subconsciously changing the norm in soft drink cup sizes, brainwashing children in assuming that a ‘child size’ of 12 oz coke is acceptable. (12oz of coke equals to 39g of sugar).
Here is a Mcdonalds commercial advertising Coke
This illustrates a clear example of child exploitation in terms of marketing and companies not knowing when to stop. Children are vulnerable targets for companies and as a result, they should know at what limits they should stop. Clearly this is not the case as McDonalds as well as several other fast food chains continue to go against the government regulation for reducing cup sizes, hence continuing an attempt to further exploit the brains of the vulnerable.
Sources:
http://www.huffingtonpost.com/michele-simon/mcdonalds-coca-cola_b_1874770.html?utm_hp_ref=food