This post is written in response to Carmen’s Lee post “Sears Canada Reduces Losses”
In her post, Carmen mentions that Sears has been declining in sales, due to American retail chains entering the Canadian Market. However, despite the decline, Sears has slowly been recovering, through an improvement in operations. Their losses cut in half, but still not back to normal capacity.
Personally, I never really knew how much Sears was affected until reading Carmen’s post. I realised something was wrong after their store at Downtown Vancouver closed down, but I thought it was just cause of the particular branch’s problem, not the company as a whole.
A picture of the Sears at Downtown Vancouver closing down
I think that Sears should recognise their competition, and instead of just addressing operations, address the marketing side of the situation as well. They should identify their point of difference, relative to consumer demand, and see how they can use that to their advantage! Possibly deal with the human resource, offering better incentives to employees as well, because happy employees lead to effective and efficient work!
Sources:
https://blogs.ubc.ca/carmenlee/2012/11/15/sears-canada-reduces-losses/