This post is in response to Tyler Merten’s post “I-Pod, I-Pad, I-…”
In his post, Tyler mentions that Steve Jobs did almost no market research. Jobs believed that “It isn’t the consumers’ job to know what they want. It’s hard for consumers to tell you what they want when they’ve never seen anything remotely like it.” Entrepreneurs are innovative and have to be a head of the game.
Steve Jobs introducing the very first iPhone
I have to agree with Tyler but only to a certain extent. I do believe that Steve Jobs envisioned many consumer products, but I highly doubt that there was no market research involved. Without market research, there is no possible way that Steve would know what the consumers want. I myself could dream up a revolutionary product, but if it does not satisfy consumer wants, the product wouldn’t sell, and would render useless. I believe that he envisioned his products then tailored it based on the markets demand. The statement that Jobs wasn’t meant to be taken seriously, but to possibly give aspiring entrepreneurs the motivational boost.
Sources:
https://blogs.ubc.ca/tylermertens/2012/11/15/i-pod-i-pad-i/