Apple vs. Samsung. What may seem like an age old debate for fanboys has now become even more popular topic for the rest of the world. Rather than concentration on “which phone is better” or “who copied who”, I am going to analyse the marketing section of this debate.
Lets start by watching this video.
Incase you don’t understand the video; Samsung is poking fun at the “Apple Fanboys” who would line up days for an ‘The next big thing’ – an iPhone 5. Samsung is implanting the ideas to consumers telling them “Why wait when the next big thing is already here”.
Furthermore, Samsung has clearly placed these ads on several youtube videos based on the iPhone 5 as seen in the pictures below.
Clearly the points of parity for Apple and Samsung would be their latest smart phones ‘iPhone 5’ and the ‘Galaxy SIII’ respectively. But the point of difference for Samsung is derived from the advertisement themselves; that Samsung can offer a similar or even better phone without the hassle of waiting, hence making samsung distinctive and credible for consumer wants. Furthermore, the fact that Samsung acknowledge their competition, consumers won’t think that the brand is untrustworthy and self praising and as a result, making consumers think twice about buying an iPhone 5.
SOURCES:
https://www.youtube.com/watch?feature=player_embedded&v=nf5-Prx19ZM