As mentioned on their corporate citizenship blog, Microsoft is offering a total of $40,000 to several developers who can come up with a ‘Social Good’ application for their new Windows 8 Operatin system. Their new contest celebrating the launch of their new operating system is aimed for “developers to create apps that positively impact the world around them”
Microsoft’s latest product the ‘Surface’ running their latest operating system ‘Windows 8’
As talked about in several classes in COMM 101, Social Entrepreneurship is growing in popularity everyday. However, not many people have the access to the start up capital to fund their ideas. But with hat Microsoft is implementing now, it will put some doubts to rest and become truly a win-win situation for everyone!
Entrepreneurs can start their new business through application developing as it is cheap, and requires only a user and their computer at the bare minimum. The general public will benefit from the social good application produced. Microsoft will gain a great brand image, as a result, consumers will want to purchase their new Windows 8 products. Truly a great strategy adopted by Microsoft.
For more information on the contest, or if you want to participate, CLICK HERE!
Sources:
http://uncrate.com/p/2012/06/microsoft-surface-tablets-xl.jpg