Based on our in class discussions, creating a shared value between customers and people surrounded by the company is beneficial both towards the company and the consumers. Many companies create shared value, such as the local yoga store, Lulu Lemon, and shoe company Toms, but a company in which exemplifies the definition of Creating Shared Value is the food company Nestle. Nestle is very involved in helping communities in developing countries. In many cases, Nestle helps provide clean water, education, as well as helping increase productivity in these communities by providing techniques and educations to locals.
More companies such as Nestle are needed in todays market, giving back to the communities to which has helped its success. By creating shared value with communities increase their brand image as well, create a more sustainable lifestyle for those living in that community. With this brand image, it allows Nestle to charge a higher price for their goods, while still retaining the demand for their products, as it can be viewed that they are using their money for creating value in communities. Nestle’s executive committee stated their main goal is, “bringing Nutrition, Health and Wellness into the lifestyle in today’s world. The 4th Nestle Healthy Kids Program is expected to benefit 6,500 children to enhance their health and nutritional education”
Nestle does truly live to their motto, “Good Food, Good Life”
For more information on Nestle’s global initiative: http://www.nestle.com/csv/nestle