Sony’s new game console, the playstation 4, was just released on Friday and sold more than 1 million consoles in the first 24 hours (CTV News). According to CTV, Sony anticipates to sell 5 million consoles by March. My friend Faiyaz Moosa, blogged the day before the release of the Playstation 4 wondering about which console, the Playstation 4, or the Xbox One, which will be released on the 22, a week after the Playstation, will receive more positive publicity and a greater success rate. He noted that he believes customer loyalty will have a major impact of customer decision on what to buy. 
He also stated that they are substitute products and stated, why would someone wait an extra week to get a similar product. Because they are substitute products, that factor in which I believe will influence which console outsells the other is the price at which it is sold. Sony has priced the Playstation so that it is $100 cheaper than the Xbox. In my mind as a consumer with no brand loyalty to one, why would I buy a similar product that is $100 more expensive and has similar functions. I believe that because of the lower price point, the Playstation will outsell the Xbox in sales.
Faiyaz Moosa’s Blog: https://blogs.ubc.ca/faiyazmoosa/