The fact that the name “Google” is now a verb tells us that the company’s brand image is unmatched to any other firm out there in the technology industry. With Google’s reputation, does this mean that the new Google+ can start a heated competition with the social-networking supremacy of Facebook , a site with more than 800 million members? To be honest, I think that Google can and will pose a challenge to Facebook. So far, their advantage is that they have one of the biggest consumer databases of primary information, collected from millions of people daily (they even have Facebook’s information indexed). On top of that, their core value proposition since the beginning is to sort and deliver information the way people like it.
According to the Montreal Gazette, just last week the company did some tweaking to its personalized search engine by introducing something called Search plus Your World:
The idea is simple and elegant. Google now pulls information from users’ accounts, giving users the ability to toggle between search results that are much more personal and searching the Web as Google has always done. The company has the ability to make Google+ the underlying social platform within its many applications (Android, Gmail, Google Docs, Picasa, Google Maps, Google News, YouTube, etc.). From a marketing stand-point, by integrating all of their services, Google is doing an impeccable job of extending their idea of consumer value and satisfaction into an all-in-one personal package, making it easier for people of all ages to use the web today.
Tags: No Comments
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.