2010 Vancouver Olympics case 3 RECAP – there were many sides taken in Bell’s sponsorship investment for the Winter Games during this past February. Some recommended that Bell should not have wasted their money since TELUS made a higher profit in the aftermath, and some said that Bell hit the “jackpot”.
I personally believed because of the Winter Game, Bell has gone on a “gaining streak”. Recently on September 10, 2010, the millions of viewers who watched the Vancouver Olympics on their TV sets, online and on cell phones helped trigger the blockbuster $1.3 billion purchase of the CTV television network for a second time in 10 years by the telecom giant. It was said that “The penny dropped at the Olympics” – CTV, TSN, and RDS were the sport channels that broadcast the Games, generating huge revenues and also audiences for the companies’ various communications services.
Bell was very strategic in acquiring their new investment, since telecom, media and technology are sectors that have been expanding because of today’s advanced wireless networks and video services on the Internet. Also, CTV is one of the largest media corporation in Canada; they operate 27 stations across the country and 30 specialty channels including various sports networks. As a bottom line, this was an acquisition that will allow Bell to move further at a rapid pace.
*200 Words*
– Alexander
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