Hello! My name is Alexander Nguyen and I am a 19 year old student at the Sauder School of Business, interested in pursuing a marketing and computer science degree to one day start-up my own technology company. I was born and raised in Calgary, Alberta but moved and traveled a lot throughout grade school due to my father’s engineering work; I can say that I have visited many beautiful places around the globe.
Aside from the reason that Comm 296 is a mandatory course, I have a strong passion for good marketing and I look up to companies who display excellent marketing strategies, therefore I am hoping to learn a lot more and improve my skills in this field . As a consumer and student, I can say that I see forms of marketing everyday and everywhere I go; examples are I bought my iPhone because of Apple’s branding and my appeal for their quality customer service in-stores, I came to UBC because they showed me that they are the most beautiful campus in Canada during my college registration, and I buy Monster headphones because they market themselves as “the” fashion statement (they are ridiculously over priced), etc.
My favourite ad of all time would have to be the Old Spice Commercial that hit millions of view on Youtube. Keep in mind, I saw the ad long before it was popular and was already laughing hysterically at it. Ads like those really stick in your head and now all I buy is Old Spice.
Something that is personal about me is that I have been playing violin since I was 3 1/2 years old and I was suppose to go to the Juilliard School of Performance Arts in New York but at last minuet I changed my career choice to business and technology, which is something i do NOT regret.
– Alexander
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Welcome Alexander, we have a few things in common. I am from Calgary too and I used to play violin but in grade 5 I gave it up. I admire you for sticking with it and making the tough choice you did after years of dedication. At least you have it as an interest…I regretted giving the violin up and think often about going back and learning again – of course I would want to learn the celtic fiddle!