Alexander Nguyen's Blog

Creative. Simple. Interactive. Future Changing.

Seeing how this small app came out of nowhere and topped the app markets, shows how social media and the onslaught of interactive applications are changing the way people are interacting with one another. Draw Something is the first mobile “game” that leverages online social play that keeps young adults addicted through their creative expression. This is not about how successful this game is or the amount of times it has been downloaded, but the potential impact the genre has to change how future mobile apps are developed, as well as how artists can use a mobile platform for art with simply their finger (there are many professional high detailed sketches in the game). Also, from an advertising perspective, marketers can model the operating platform of Draw Something so that advertisements can have another element of interaction and appeal. Samuel Chian wrote in his blog that that “The app became popular because the market needed an app where people could play against each other in a fast, easy and convenient way” – this is the fast trend of technology in the mobile space. People nowadays use their smartphone the most during idle downtime (i.e. waiting for a bus, meeting, etc), therefore apps that are easy to use, simple, and convenient deliver the strongest impact to the impatient folks of today’s society.

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