Turning down a $3 billion dollar offer takes guts, and maybe a bit of naive innocence, but that did not stop Snapchat’s 23-year-old founder and CEO, Evan Spiegel, from doing just that. This week Snapchat was offered $3 billion cash from Facebook for the company.  They refused. Perhaps they rejected this offer because of the $4 billion offer from Chinese company Tencent holdings. Or perhaps Snapchat is suffering from overconfidence where they believe that their two-year-old company is more than a passing fad and is instead based on a sustainable business model which will be valued more than the current offers. And with a strong hold in the “teenage audience [which is] is also the most-coveted in all of social media,” this could be the best decision. Looking at Twitter, valued at $25 billion, perhaps Mr. Spiegel believes that his company can achieve the same value.

The first of what I am sure will be many big value choices has been made by Mr. Spiegel. So now, just watch and wait – will Snapchat succeed, thrive, and be bought at an inflated price?  Or will the gnat-like attention span of the teenage market move on to a different app, leaving Snapchat as nothing more than a relic?

Image: http://www.smartinsights.com/digital-marketing-platforms/examples-snapchat-campaigns/