Is it all about brands?
November 3rd, 2010 • Uncategorized
Why do you buy this product instead of this other? Rather you are shopping for clothes, food, or IT products; you will have to decide on which brand to choose from. But how does this affect the companies selling the products? Does it mean that if the brand is not well positioned, as we have seen in class, or not strong enough, it won’t sell? Well, kind of. And Rogers understood that. The article in the Financial Post here, illustrated the company’s goal: “Keep customers faced with a growing array of choices glued to Rogers media.” They want to offer what customers want. And most of us want BRANDS. We want the quality at a good price. We want what was seen recently on TV or commented as the most popular.
With media assets, Rogers is able to “catch” its customers with the use of “shining” brands. Therefore just as we have seen with Zara’s marketing and supply chain, the way they move fast, produce less but produce frequently is what attracts consumers. Customers want differentiators, Roger’s HD TV channels, or the newest phones at their stores! They feel confident about what they are selling, and it is working. Indeed it may be all about brands, but mostly, on how good they are at getting customers to choose them.
Read more: http://www.financialpost.com/news/about+brands/3760914/story.html#ixzz14ICvItIY
Check out those 2 Rogers commercial: How are they influencing people’s choice?