Life marketing
December 10th, 2010 • Uncategorized
Even though the due date for blogs has passed, I wanted to share this video with whomever will see it. Maybe it is because I will go home soon, or maybe it was just the singing, but this video made me very emotional. Please take the 3 minutes to watch it, it is worth it!
This is not just a group of people singing in an airport, it is marketing. T-Mobile, located in England, decided to perform another kind of marketing. Could be considered Guerilla? Maybe, if we compare it to Heineken’s Champions League marketing. They want to reach the feeelings of many, and impact their life with their product. Of course they are still selling their product, but it is an amazing way to show their image and tehir brand to their customers.
Happy Holidays!