RIM’s new product – PlayBook
September 28th, 2010 • Uncategorized
Just as we have seen companies win billions by successfully introducing a new product on the market, we have also seen them fail. With the phenomenal Blackberry, and its free and world wide messenger, RIM has already gained the addiction of its customers, from the young generations to the businessmen. Now RIM is introducing a new product: wait newer than the Blackberry Torch? Yes, the PlayBook! Its description is very similar to that of an iPad, but smaller. (informartion here: http://www.theglobeandmail.com/news/technology/rim-plays-catch-up-with-playbook-but-with-a-new-ally/article1731344/)
The fast-growing tablet market has made it clear to RIM that the company had to catch-up, however their experience in creating this technology is unknown which could affect customer’s decision in buying one. On the other hand, most people know how BlackBerry’s are “the device that first said your business life is your personal life.” (previous article) Using the power of its applications and its popularity, RIM and BlackBerry could convince many to buy their newest creation.
But will the RIM’s new tablet be successful? How will they compete with the already existing markets which competition? And will it help RIM catch up with the market? Hopefully we’ll find out soon!