Axcess Sport Consulting – Sponsoring Sport Events and Players
November 30th, 2010 • Uncategorized
Axcess Sport Consulting is a consulting agency specialized in the management of athletes’ carriers in the development of sports marketing projects. Focusing mostly on soccer (football) and rugby, Axcess has been able to help soccer players in expanding 
their career and is already sponsoring the Rubgy team in Curitiba, Brazil. It is important to notice that Rubgy in Brazil is increasing in popularity. In a country like Brazil, who has the best soccer players in the world, it might make more sense to focus on this sport. However Axcess is thinking ahead by being one of the first sponsors of the CRC (Curitiba Rugby Clube) which has the potential to grow significantly in the upcoming years. The agency is preparing itself for the 
FIFA World Cup of 2010, and the Olympics of 2016, which will both be in Brazil during those years. Since it is a great opportunity for Axcess to increase both its brand image and its profit, Jean Claude Malgarini (the founder) is taking the risks necessary to make Axcess a stronger agency. With their website, their blog, their twitter and facebook accounts, Axcess is ready to be viewed as a powerful sport consulting company. Having two divisions: one of sponsoring sport events and one sponsoring players, Axcess follow the model of most Sport Marketing agencies, allowing them to expand not only on one area of sport sponsorship. As seen in case 3 and class 23, companies such as Bell used sport marketing and sponsorship during the Winter Olympics of 2010 to increase their brand image and their market share using a worldwide sporting event. With the Wolrd Cup and the Olympics approaching in Brazil, Axcess has started to prepare the field for a great success in promoting sport and its sponsors.
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