I  agree  with  Ben Lawson’s blog post titled, “Samsung’s Galaxy S3 vs. Apple’s iPhone 5.”  In his post he mentioned that he was “won over” by Samsung.  The article was based on a youtube video which shows the long lines in the US that were created in order to get an iPhone 5.  Throughout the video various consumers are having a discussion about the Samsung Galaxy S3 and all of it’s features.  The video is very engaging and it makes the phone very attractive.  I also have an iPhone 4 and the video has almost persuaded me into purchasing the Samsung.  Once again, this video directly attacks it’s greatest competitor, Apple.  Therefore, I do not believe that it was an ethical video however, it does sell the product.  The video positions Samsung as more technologically advanced than any other brands that are available on the current market.  This advertisement was a wise creation by Samsung because they were not launching a new product however, they wanted to make consumers more aware of the highlighted features of the Samsung 3s during a competitive time, the launch of the new iPhone.  Personally, I view this advertisement to be more ethical than the Coca-Cola ad because it does not degrade it’s opponent, rather it shows its opponent, but speaks of it’s own brands strengths.  In conclusion, this video is unethical but a smart branding tactic.  

Attached is the advertisement: https://www.youtube.com/watch?v=nf5-Prx19ZM