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Although Apple was not the first to enter the mobile phone industry, its 2007 debut redefined expectations of what a mobile phone could be – to the point where it is now perceived as a pioneer brand. Apple’s unique, innovative value propositions have claimed a position within consumers’ minds that has yet to be touched by competitors.

The power of the Apple brand is being demonstrated once again with the upcoming release of their new Apple Watch. Despite not being the first company to have come out with a high-tech smartwatch, there is massive anticipation of Apple’s new product and little doubt that it will bring in massive profits. Leading smartwatch companies such as the Swiss Swatch Group are already experiencing decline in stock value and will continue to suffer more if predictions that Apple will emerge as a leader in smartwatches are correct.

While the Apple Watch will likely be a high-quality product consistent with the company’s reputation, one must consider the effect of the company’s reputation itself. With a brand name that consumers have come to associate with cutting-edge innovation and superior technology – a name that Forbes deemed the most powerful worldwide in 2012 – it seems likely that Apple will come to dominate the smartwatch market, regardless of whether it provides the superior product.

Computers, phones, watches. The real question is: What electronic industry is Apple not capable of dominating?

http://www.vancouversun.com/technology/personal-tech/Apple+Watch+sends+shivers+through+Swiss+watch/10191293/story.html