Author Archives: AlexandraSkarsgard

Business Ethics, Fair Value and the Arbutus Corridor

2477069275_c394f38b18_z

insidevancouver.ca

My house is located just a couple of blocks away from the Arbutus corridor, so I often walk along the tracks and the accompanying community gardens and enjoy the rural quality that the land brings to the neighbourhood. It comes as no surprise to know that residents of the city become extremely upset when CP threatens to bulldoze the community gardens, store railway cars on this land and start running the rails again. No one believes that CP is making these development threats for any other reason than to anger Vancouver residents who will then push the city to cut a deal with CP for the property.   As Robert Murphy states in his blog “CP”, this kind of action clearly seem unethical.

While the ethics related to this issue are very important, it is also possible to appreciate that CP would like to be paid fairly for the land. However, it is not clear what constitutes a fair price or how a value can be assigned to this corridor of land. As reported in the Globe and Mail article “Vancouver, CP Rail far apart on value of Arbutus rail corridor”, CP contends that the price per kilometre should be equivalent to that paid to the company by the city for a similar tract of land in 1996. Vancouver is suggesting a value closer to that paid in 2010 by Richmond for a section of decommissioned railway line. Given that current property values in Vancouver are much higher than property values in Richmond, CP is not being entirely unreasonable.

CP definitely has a right to be concerned about the price it is paid for the land it owns. However, as Robert Murphy suggests, the company must first and foremost act in an ethical manner and ensure that the community’s needs are protected. In the long run, it is quite likely that the public will reward CP for its choice to act responsibly.

http://www.theglobeandmail.com/news/british-columbia/vancouver-cp-rail-far-apart-on-value-of-arbutus-rail-corridor/article19817326/

http://www.theglobeandmail.com/news/british-columbia/clash-between-cp-vancouver-gardeners-heats-up-mayoral-race/article20086412/

Corporate Culture: Not “One-Size-Fits-All”

Dreamworks

siliconangle.com

What makes up the so-called “culture” of a corporation? By definition, corporate culture includes values, beliefs, goals, and actions shared by all members of an organization. Because these characteristics determine how employees interact with each other and other stakeholders, corporate culture is a crucial aspect of a company’s success.

The question is, then, how does a company establish “good” corporate culture? And furthermore, how can a company know what kind of corporate culture is good for its business?

Although creating a set of unified goals and beliefs sounds simple in theory, I can imagine that it is no easy feat to achieve – especially within corporate giants in which there are many different stakeholders with sometimes conflicting interests. The article “5 Company Culture Examples Worth Emulating” offers some insight on the subject, suggesting that successful company culture is not “one-size-fits-all”. A business in its start-up phase must closely examine its unique objectives and values in order to hire the right people and enforce the right behaviours. The article lists companies like Google, DreamWorks Animation, and Apple as models of successful corporate culture. At DreamWorks, for example, creativity is the focus and basis for hiring employees. Staff members are encouraged to take risks and engage in spontaneous discussion – behaviours which are consistent with the company’s vision and ensure that all employees take part in achieving that vision. Apple corporate culture, meanwhile, is based on innovation and striving to achieve the best. Employees are pushed hard by their executives and work collectively to carry out the company’s chief goal.

While it is useful to examine the corporate cultures of successful businesses like DreamWorks and Apple, it is important to remember that what works for one company may not work for another. Each business is different, with its own unique goals and values. The values and behaviours of DreamWorks employees, while perfectly aligned with DreamWorks’s corporate culture, would not necessarily be of value within Apple’s corporate culture. It is clear, then, that the first step in establishing good corporate culture is understanding the highly specific nature of one’s company.

http://www.staples.com/sbd/cre/tech-services/explore-tips-and-advice/tech-articles/google-this-5-company-culture-examples-worth-emulating.html

Sink or Swim: Coping in a Dying Industry

blockbuster_1250

consumeraffairs.global.ssl.fastly.net

Cassie Boorn’s guest post on Penelope Trunk’s blog captured my attention for two reasons. I was first intrigued by its unconventional short-story format, in which the narrator describes being mugged by a gunman who is out of touch with the idea that victims no longer carry loose cash. On another level, I was intrigued by the underlying business message of the story: What is the right move to make when you are working in a dying industry?

 

As I read Ms. Boorn’s description of the gunman struggling to make a “profit” in the dying mugging industry, I was reminded of a time when I too witnessed the demise of a once-thriving business. As a kid, I used to love going to the Kerrisdale Blockbuster with my family to rent a movie on Saturday night, and was heartbroken when it closed its doors a few years ago. While it is undeniable that the video rental industry could not have survived due to technological advancements in accessing movies and television, I now have to wonder if there could have been a way for the Blockbuster brand to survive. Was there a point at which Blockbuster could have made a “pivot”, as Boorn puts it, and revamped its entire business? Was there a risk that could have been taken and wasn’t? Could Blockbuster have found a way to adapt to technological changes, instead of filling its store with rack after rack of video games?

 

Even when the industry your company is based upon is dying, that does not necessarily mean that you have to go down with it. Timing, innovation, and a willingness to try new things just might be enough to keep afloat.

Creative Marketing of Medical Marijuana

An Initiative To Legalize Marijuana In California To Appear On Nov. Ballot

boredinvancouver.com

When the federal government introduced new legislation in April opening up what they called a “free market” for the sale of medical marijuana, they created a tricky marketing problem for businesses in the industry.   As reported in the Globe and Mail article “Medical marijuana companies find creative ways to stand out”, the new rules did open the market for the sale of medical marijuana, but left serious limitations on the ability of new businesses to advertise their product. Because the drug is a classified as a narcotic, the rules preventing traditional advertising of narcotics apply. Anton Mattadeen, Chief Strategy Officer at Medijean, one of the 800 companies applying to enter the medical marijuana market, states that “they didn’t really want anyone to go out there and say ‘this is why our product is better’”. Medijean decided to get around these restrictions by organizing discussions with doctors, patients, police officers and other stakeholders both in person and online to raise the profile of the company. Tweed, a start-up medical marijuana company decided to go public, “counting on the visibility that would come from being the first medical marijuana company traded on a North American stock exchange”. With creative marketing strategies like these, I’m betting that both Tweed and Medijean will be able to take advantage of the high demand that is expected to develop from the sale of medical marijuana in future years.

If the rules change further, and recreational use of marijuana becomes legal, the companion restrictions around advertising of the product may also be removed. Otherwise, it would be interesting to see online focus groups discussing the advantages of recreational marijuana use.

http://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/sales/medical-marijuana-companies-find-creative-ways-to-stand-out/article19040969/

http://www.theglobeandmail.com/globe-investor/investment-ideas/medical-marijuana-wait-for-the-smoke-to-clear-before-investing/article19760553/

Small Retailers Surviving Among the Giants at Christmas

macys-san-francisco-christmas

mccullagh.org

As Jared Freedman states in his blog “Christmas-time Retailing: How Can Retailers Navigate the System?” retailers need a strong marketing strategy to differentiate themselves from the competition in the ultra-competitive Christmas shopping season. This is particularly true for small businesses operating in a Christmas shopping season amped up with special offers and price cuts that are impossible for the little retailer to match. As pointed out in the Forbes article “Selling Christmas Before Halloween: How Small Businesses Can Compete”, the big retailing chains are gearing up for large market shares earlier and earlier each year with a proliferation of catalogs, incessant TV ads and well-orchestrated email marketing campaigns. The article suggests that instead of giving up and sitting out the pre-Christmas season marketing blitz of the retailing giants, small business could do well by marketing the fact that they do not impose an all too early Christmas shopping season on consumers. Appealing to the consumers who are annoyed by the onslaught of too early Christmas marketing campaigns is an interesting idea, and maybe it would be a tactic that could be successfully employed by small businesses.   I think it would be most effective if coordinated with other marketing campaigns where the uniqueness of the shopping in a small store and the pleasure added by experiencing old-style Christmas shopping, during the real Christmas season, is emphasized.

http://www.forbes.com/sites/caroltice/2014/10/31/selling-christmas-before-halloween-how-small-businesses-can-compete/

 

Tsilhqot’in Land Title and Taseko Mines

choelquoit_lake_c_galleryfull

world66.com

The business environment of Taseko Mines Ltd. has changed vastly since the Supreme Court of Canada ruled that the Tsilhqot’in people have title to 1,750 square kilometres of land west of Williams Lake, B.C. While Taseko Mines’ Fish Lake property lies outside this title area, the Aboriginal group has incorporated the mine site into a newly-designated tribal park. It is unclear whether the Tsilhqot’in people will halt Taseko Mines’ proposed 1.1 billion dollar New Prosperity copper-gold project at Fish Lake. However, there is no doubt that Taseko Mines will be required to consult with the Tsilhqot’in people and obtain their approval before they proceed with their project.

The Tsilhqot’in people will demand that environmental issues related to the development of the copper-gold project are fully addressed and factored into Taseko Mines’ business plans. Meeting these demands may be costly and difficult to negotiate, to the point where the project could be rendered impractical. The external factor of Tsilhqot’in land title underscores how important it is for businesses operating in the interior of British Columbia to establish strong and co-operative relationships with First Nations groups.

http://www.vancouversun.com/news/metro/Unilateral+park+declared+Tsilhqot+includes+Prosperity+mine/10192766/story.html

Relevant and Objective Financial Reporting?

D3808FN3

http://ww2.cfo.com/management-accounting/2014/09/is-fair-value-accounting-foul/

Financial accountants seek to provide meaningful financial information to external users of financial statements. Meaningful financial information must be both relevant and objective and these two qualities are not necessarily compatible. Traditionally, financial statements have been prepared with assets and liabilities recorded at historical costs and some have argued that while objective, historical costs are not meaningful or relevant to decision making. In recent years there has been a movement to improve this relevancy by requiring companies to estimate the fair market value of their assets and liabilities. However, certain experts in the field argue that fair market values do not result in increased relevance.

 

In the article “Is Fair Value Foul?” Stanford Graduate School of Business professor Charles Lee is cited as arguing against the move towards fair value reporting. Professor Lee suggests that “as soon as we start to anticipate future exchanges, we are in a world of speculation”. He states that the less investors use a company’s fair value to measure the worth of a company the better because such information is subjective and speculative. Lee contends that the financial statements are best prepared with historical costs because the information is objective and verifiable. This is the kind of accounting information that provides a solid basis for preparing relevant forecasts of the future value of a company.

Going the Distance

HarperCollins Logo

blogspot.com

Over the past decade, the success of companies like Amazon, eBay, and Alibaba have made the advantages of electronic commerce apparent. Business transactions over the Internet create greater value for a larger customer base. Individuals have the ability to instantly purchase goods and services at any location and at any time. Aside from the complexities in properly running a successful E-commerce website, operational and start-up costs are low.

Publisher HarperCollins has now taken on the task of relaunching its website, focusing solely on selling HarperCollins titles and authors directly to readers. The initiation of this project is seen by some as an attempt to combat HarperCollins’ and other publishers’ reliance on Amazon as a sales channel. The risk of this reliance has become apparent in the dispute between Hachette and Amazon; while the two companies fight over e-book terms, Amazon has decreased customers’ accessibility to Hachette titles.

Developing its own direct-sales channel will give HarperCollins more control over the interaction and relationship with their customers, not only in the US but worldwide. The new HarperCollins.com will significantly decrease the power of the middleman, and give HarperCollins a better position in negotiations with retailers.

http://www.digitalbookworld.com/2014/harpercollins-pivots-to-sell-print-and-ebooks-directly-to-readers-through-main-website/

The Apple Effect

watch

wimages.vr-zone.net

Although Apple was not the first to enter the mobile phone industry, its 2007 debut redefined expectations of what a mobile phone could be – to the point where it is now perceived as a pioneer brand. Apple’s unique, innovative value propositions have claimed a position within consumers’ minds that has yet to be touched by competitors.

The power of the Apple brand is being demonstrated once again with the upcoming release of their new Apple Watch. Despite not being the first company to have come out with a high-tech smartwatch, there is massive anticipation of Apple’s new product and little doubt that it will bring in massive profits. Leading smartwatch companies such as the Swiss Swatch Group are already experiencing decline in stock value and will continue to suffer more if predictions that Apple will emerge as a leader in smartwatches are correct.

While the Apple Watch will likely be a high-quality product consistent with the company’s reputation, one must consider the effect of the company’s reputation itself. With a brand name that consumers have come to associate with cutting-edge innovation and superior technology – a name that Forbes deemed the most powerful worldwide in 2012 – it seems likely that Apple will come to dominate the smartwatch market, regardless of whether it provides the superior product.

Computers, phones, watches. The real question is: What electronic industry is Apple not capable of dominating?

http://www.vancouversun.com/technology/personal-tech/Apple+Watch+sends+shivers+through+Swiss+watch/10191293/story.html

 

Profitability and Social Responsibility Go Hand in Hand

 1

nsw.gov.au

Integrating social responsibility with business has long been a subject of debate. Are such concepts inherently independent, or is it a company’s duty to ensure that its business is socially responsible? As society evolves and citizens become more informed and mindful, this debate has been overtaken by another. Now, the question is not if social responsibility plays a role in business, but rather how big a role. Information presented in the article, “Big Food Must Invest In Social Responsibility To Thrive, Experts Say,” suggests that business and social responsibility are more closely entwined than ever before, to a point where a company cannot prosper unless it demonstrates a commitment to ethics and welfare.

It is clear that socially conscious corporate behaviour – for example, addressing issues like sustainability and public health through company policies and practices – now plays an integral role in consumers’ interest in a given product or service. This is in part due to new technologies such as social media, which provides consumers with nearly unlimited information about many social issues. Major food companies have taken seriously the need to accommodate this “shift in tastes” in order to remain profitable. For example, Kellogg Co. has announced plans to require suppliers to permanently reduce their greenhouse gas emissions.

This article demonstrates both R. Edward Freeman and Milton Friedman’s theories about the relationship between business and social responsibility. It clearly supports Freeman’s belief that in order for a business to prosper, the interests of all stakeholders (financiers, consumers, employees) must be aligned. Friedman’s theory that the fundamental purpose of a business is to make as much money as possible for the business owners also holds true. However, a company will only be able to do so if it takes into account consumers’ demand for social responsibility.

http://www.ibtimes.com/big-food-must-invest-social-responsibility-thrive-experts-say-1671920