Many software and tech companies are coming up with the latest gadgets that monitors one’s activity level while still looking stylish. With these new products, they have opened a new sector of merchandise called the wearable market. These wristband products include the Nike Fuel Band, Fitbit, Jawbone, Microsoft Band, and the upcoming Apple Watch.
This image shows the Microsoft Band (top right) versus its competitors such as the Jawbone
The BITS blog talks about the functionalities of the wristband and it’s many features, which include a GPS and heart rate monitor among other things. Microsoft phone users are privileged to many more features such as incoming telephone calls and text messages.
Although this particular band has many interesting characteristics and is considered to be a “welcoming surprise in the wearable market,” most users don’t know much about the product itself. The marketing of the product seems inadequate and therefore not many people know about it and wouldn’t feel the need nor know to buy it. When comparing the Microsoft band to the Apple Watch, there is no comparison as to who would have the competitive edge. Apple’s marketing and superior advertising techniques have had people waiting in anticipation for the Apple Watch; on the other hand, not many people are aware the Microsoft band even exists.
The anticipated Apple Watch
There is no doubt that the functionality of the band outshines its competitor’s but does that mean customers will buy it? Do they take into consideration advertisements? In my opinion, there are many interesting features that the Microsoft band no doubt has; however, potential customers need to be told what these features are in order to get them to buy it and gain a share of the market.