While contactless payments are not a new phenomenon, new technology is making paying faster while also creating struggles for stores as they try to keep up with new forms of payment. From the old debit and credit cards to tap-to pay to digital wallets on new smartphones and watches, contactless payments are everywhere. As of recently, contactless payments have become more popular than traditional cash, marking a huge change in the way customers expect stores to operate, setting a standard for points-of-sale. Newcomer Wines, in London’s Shoreditch district, is trying to keep their customers happy by enhancing their experience in the store with the latest technology. The winery provides touch-screen tablets allowing customers to browse wines and foods to pair them with. Following this, the wines can be purchased with the latest in payment technologies. It is important for businesses to be compatible with a variety of contactless payments as they continue to exponentially grow. As electronic payments become more commonplace, businesses may lose out on sales or give their customers an unsatisfactory experience as a result of not having the latest and greatest in technology. Technology also allows businesses to collect data on their customer base including country of residence, popularity of wines, and average spent within the store. It can also streamline processes and reduce labour costs by having innovative technology do the work of an employee. While constantly upgrading to the latest technology can seem daunting and expensive, it is always important to consider how it could help your business and customers.