In the recent post by Kevin Lo, he expresses the need for businesses to move online in an effort to adapt to the changing market. He argues that technological improvements should incentivize companies to improve their services rather than intimidate them. He also says that as commerce moves online, larger businesses would have an advantage over smaller companies due to their vast resources. I am a strong believer with the idea that companies should utilize the advantages innovations in technology can offer. Online marketing has unbounded possibilities as it allows businesses, when done right, to reach a much larger audience than traditional marketing. It also allows companies to gather better information on their customers and develop their service to fit their needs. As the population move away from traditional media such as cable TV, radio, and newspapers in favour of mobile devices, it is important that businesses keep up with their consumers. However, I don’t believe that large businesses have a huge advantage in the online world. Due to the constant decrease in the price for technology, even the busiest and most financially constrained companies have the ability to set up a basic website to advertise and sell their services. Despite the internet is no new invention, it is still a very free-for-all platform where companies all have chances to succeed and are pushed to the side less by big companies than they may in the offline world.