Nov
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Louis Vuiton and other exclusive stuff isn’t that exclusive
Posted by: alexeymanov | November 4, 2010 | Leave a Comment
I was browsing the net, and accidentally found an article about a massive corporation (17.5 billion euros in revenue) called LVMH. This is French based luxury good giant which controls almost half of the whole luxury goods industry in several markets such as clothes and spirits. Companies like Fendi, Christian Dior, Marc Jacobs, Louis Vuitton, Tag Heuer, Moet Chandon, Don Perignon etc are considered to be very exclusive, rare and unique goods, however they are just a part of a huge corporation which makes almost 5 million in profit, which doesn’t make any sense to me. How come Louis Vuitton purse costs twice as much as Marc Jacobs purse even though Marc Jacobs himself is a head designer for both companies. I understand the whole idea about luxury goods and services, however globalization of it just somehow seems wrong to me. In my mind corporation and a luxury good don’t really go together unless it is something enormous like a jet, yacht, maybach, hotel etc. but how would you feel if lets say Aston Martin, Ferrarri, Bugatti, Maybach, Rolls Royce, Lamborghini were actually under the control of one corporation? This is just wrong. Exclusive things should stay autonomous, independent otherwise it all becomes just like an assembly line product with a different price tag on it. As a personal conclusion for me all of the “exclusive” brands under these corporations just lost all the value to me. Again its just my personal opinion.
P.S. Look it up girls, and guys .. I guess 🙂 LVMH and PPR