Nov
23
Positive Marketing
Posted by: alexeymanov | November 23, 2010 | Leave a Comment
Every Ad, every marketing campaign which is done for business, always leaves me with bitter feelings. No matter how good or funny it is, I always have this feeling that beneath all of the positive commercial images, what they really trying to do is to make money of me. However recently, I stumbled upon a blog post about breast cancer awareness http://blogs.nfl.com/2010/10/04/think-pink/ , i discovered that marketing can serve business and actually “mean” good things under the cover of commercial images. NFL breast cancer support, is an amazing pice of marketing art. Not only it attracts new fan base to the game, and shows the stereotypical tough sport form a very soft and caring point of view, but it actually means what it sells.
It is so adorable to see huge guys tackling each other, bursting through the field and catching the football in their pink glove, cleats and helmets. A lot of critics argue that the money that has been put into manufacturing these “pink” goods would have been better off spent directly towards breast cancer, i strongly disagree with that. This is one of the greatest marketing campaigns (in my opinion), because it shows us the guy how important this issue is. These men, are ultimate Old Spice manliest men man, and they do care, so should the regular guys; and from my prospective, seeing these great men committed to such thing, while playing arguably one of the toughest sports ever to be played, definitely raised my breast cancer awareness. But again that’s just my opinion.
