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Alabhya Mandloi’s “Smart Phone Defies teenage LifeStyle.”
Posted by: alexeymanov | December 1, 2010 | Leave a Comment
I totally agree, with his point. It is well known that teenagers and young adults make up to a solid part in a smart phone market. It is us who tell their parent to buy a Blackberry instead of Nokia etc. It seems reasonable to address part of the marketing attention to a younger population, however, Motorola, is the first one, to fully tackle this. Yes, HTCs and BBs do advertise themselves from creatively/fresh point of view, but neither of them actually created a product that would fully reflect our lifestyle. I think, there is a big future for Motorola, as they really managed to differentiate their product from the rest of the market.