Month: January 2011

I am a candidate amongst a sea of others in the CUS 2011 Elections. While I will not be using this blog to promote myself, I will be shedding light on my observations on what I would consider to be the best application of marketing that we can possibly find, trying to market one’s self during election campaigns.

While the principles of marketing encourage creativity and thinking out of the box, election campaigns demand the complete opposite. A simple example of this can be observed when we try to look at campaign posters. Pretty much everyone running in any position seems to have their poster tweaked from the same template. Don’t believe me? Just take a round of Angus or Swing or anywhere on campus. Now I’d like to post a few samples for you but, the sad part is, it’ll get me disqualified.

Take a look around and tell me, do you think cloning the same kind of posters is a good idea since it’s been successful since forever? Or is it better if you try to think out of the box and leave the conventional? My answer will come when I find out the results of my campaign but, I would like to hear what others think of this.

Did you know what was the most significant economic event that came out of 2010?
NOT Haiti
NOT Eyjafjallajokull
NOT Winter Olympics
NOT World Cup Soccer
NOT WikiLeaks

Social Media Revolution!
Don’t believe me? Watch this!

The statistics of Social Media are absolutely mind-boggling. I remember Tamar opening a discussion on the top social trends of our times. I think one trend that overshadows every single aspect of CDSTEP is Social Media.

You’ve probably heard everything I already said before. There’s nothing new about it now is it?
But while reading a blog by Ignite Social Media’s Jim Tobin you come across some startling facts about the potential of social media in China, which I realized does not even use most of these websites!

Did you know where Mark Zuckerberg Vacationed?
CHINA
Did you know what language he is learning?
CHINESE

The potential of Social Media as a force is highlighted by Jim towards the end where he mentions new social media concepts like Lihua, BabyTree etc.
Even existing websites used by Chinese alone are populous enough to be the world leader in their category.
Look at Tencent(their version of Facebook) which actually has more users than Facebook!
Zhenai, a match making website, charges $450(really high even for Canadians who have a higher GDP than the Chinese) for only 6 months and still manages to be number 1 in the world.

The point I’m trying to make is that China represents an enormous market for western social media outlets. It would be very interesting to see where we end up if China alters it’s censorship laws towards the internet and allows western media to integrate with them.

Jim’s Blog can be viewed here.
http://www.ignitesocialmedia.com/social-media-and-china-its-not-what-you-think-notes-from-sxsw/

Finally a Fun Video that shows how much Social Media influences our lives