Location Based What!?

Have you ever been on a website where an advertisement popped up, promoting something in the same geographic location?

While I do believe that it is absolute genius on the part of a company to target customers that way, I also believe that from a consumer’s point of view, it is a complete turnoff.

Honestly, it’s scary! Isn’t it weird to know that not only do these companies know where you live but, they also know what I like. I have a completely empty Facebook profile, very strict and high security settings and regularly clear my cookies but somehow, i’m still being tracked.

The funny part is I actually do remember most of the brands offered to me this way. I make sure I never buy from them again. Most of these advertisements are poorly conceived, relying on price as a basis of promotion. In my opinion, they lack creativity tying to entice the consumer by trying to differentiate the product based on price, which strips away almost all value from the product. Quite often they advertise sales/clearances, something which shows no confidence on part of the company in its product. I hope they stop soon. Because they are really annoying and are eating away at the reputation of the company.