Almost every business in the world has customers. Unless you have someone consuming your product, you cannot succeed. To sell a product, it is essential to implement immaculate brand management. The most successful products, even if they aren’t necessities, employ successful brand management practices.
The same applies to us, as humans. In our lives, we try to achieve things. Amongst the factors that play an important role in our success is how we build our brand. When applying for a job, odds are, you and the next person who applied are as similar as water. You have the same skills and attributes to suit the job gained through different experiences, just like water is obtained from different sources. Imagine yourself at a convenience store at the aisle that stocks bottled water. It’s clear, transparent, and tasteless. Then why, do you pick up the bottle that you do?
Imagine a world where all water had the same price. Odds are if presented with two bottles, you’d end up picking the one which has more attractive packaging. Moving away from the water analogy, that is exactly what we as humans while applying for jobs are like. It is vital to build a brand for yourself and present yourself in a way that makes you stand out from the others. The reason a potential employer might pick you should be because although he knows that you, like water will give him benefits as a consumer, it is essential to remind him of those benefits in a way that makes them have a eureka moment.
And that, is precisely what my business communication class taught me. I am taking my first steps in the world by building my own brand and although we look at the lessons we learn from a employment point of view, it would make much more sense if we looked at them from a brand management point of view.