Since it launched in 2009, Kickstarter has been funding the ideas of a large amount of artists, engineers, writers and basically anyone with the soul to provide the world with something new. Any project can be placed on their website as long as it includes enough information for potential buyers (or in this case ‘backers’) to understand what it is.The more people are interested in buying the new product, the more they will fund it and ultimately the project will attain its funding goal in order to sell the product. It is a new way of knowing right away if that innovative ‘thing’ you’ve always wanted to create will actually sell. By getting more ‘backers’ which are basically subscribers an incredible idea has much more chance to be successful. And this works through people. Through a large network of flourishing ideas and inspired individuals, they are able to support a variety of activities all online. If the project is not good, then it doesn’t get funded and nothing happens. The feed-back is very quick, it connects the customers and the creators since the beginning of the project. As if when Apple created a new ipod Nano, it had its fans express what they thought about it. It has almost become a non-fail type of entrepreneurship which in the future could push the boundaries of creativity since there is no more pressure to sell the product, and no scare to be left with a huge inventory on  your hands.

The most successful Kickstarter project is The Pebble: a watch that gives you much more than time. It was funded my more than 85,000 people which resulted in 10 million dollars to create the best smart-watch (well until Samsung’s Galaxy Gear). It is a pure example of how the new connection we have online can bring ideas and people together to market and create new products. It gives a chance for everyone to be a part of the start-up project. A huge community was built for a more creative world, and it’s all online.

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