It is often difficult to sell a product, so imagine trying to sell a whole city! The city of Vienna however, created a great new project to incorporate into their social media channels to increase knowledge about this wonderful city and provide more reasons to why people should visit. They have created the #myperfectday on Wien Info.
Through a dozen interactive videos, where locals show what the perfect day is in Vienna for them, they are able to include consumer generated content into the promotion of the city. By getting filmed locals show who they are and why they love Vienna. It is an insider view of the city, making the message genuine and more believable than any billboard advertisement saying “come to Vienna”. Each video is linked to one another, at some point we see another participant and the video asks you if you would like to switch to this other person’s day. It is quite interactive, each participant is very different, some enjoy outdoor activities more and others more cultural visits. Coffee shops, art galleries, restaurants, museums, parks and a lot of walking around the city, all are shown through those videos. While they are filmed, the locals take the bus or the metro making their experience look like a normal day as a local or a tourist.

Secret tips of the city and interesting spots like rooftops or a hidden view of Vienna are explained by the local. It is not only very well filmed and interactive but also incredibly useful. Vienna Info’s objective is to make everyone who visits their website or Youtube channel an expert of the city. And truly, if one follows their tips and wonderful places they show, I can assure he or she will have a great time in Vienna.

It is often difficult to sell a product, so imagine trying to sell a whole city! The city of Vienna however, created a great new project to incorporate into their social media channels to increase knowledge about this wonderful city and provide more reasons to why people should visit. They have created the #myperfectday on Wien Info.
Through a dozen interactive videos, where locals show what the perfect day is in Vienna for them, they are able to include consumer generated content into the promotion of the city. By getting filmed locals show who they are and why they love Vienna. It is an insider view of the city, making the message genuine and more believable than any billboard advertisement saying “come to Vienna”. Each video is linked to one another, at some point we see another participant and the video asks you if you would like to switch to this other person’s day. It is quite interactive, each participant is very different, some enjoy outdoor activities more and others more cultural visits. Coffee shops, art galleries, restaurants, museums, parks and a lot of walking around the city, all are shown through those videos. While they are filmed, the locals take the bus or the metro making their experience look like a normal day as a local or a tourist.
Secret tips of the city and interesting spots like rooftops or a hidden view of Vienna are explained by the local. It is not only very well filmed and interactive but also incredibly useful. Vienna Info’s objective is to make everyone who visits their website or Youtube channel an expert of the city. And truly, if one follows their tips and wonderful places they show, I can assure he or she will have a great time in Vienna.

– A panoramic view of the Belvedere museum, offered on ViennaInfo.com –

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