‘Smartphones have transformed computing astonishingly quickly and about a billion devices with Google’s Android software were activated in just five years.’ states and article from the MIT Technological Review. It is incredible to see that no other technology in this world has ever drawn as many users as fast! And although the market is already huge, what is even more surprising is how much room to improvement there is, in addition to the opportunities!
Soon enough these numbers could also be representative of tablets which are aligning themselves with the state of comfort and convenience as well as even educational activities!
But importantly what has changed drastically through mobile devices is the use of social media through them. More and more apps like the newest Vine and Snapchats have become so popular on our phones. I will have to admit they are a ton of fun and it is therefore why businesses are often trying their best to enter those social platforms to engage and connect with their customers.
It has now become beyond having a Facebook page and Twitter account active. Innovation through viral videos, and fun shots are what everyone wants to see and catches the attention. Take for example Oreo’s 100 years campaign to see below. Using Vine companies can announce new products or play around with them. Taco Bells created a rather simple short video but that gained awareness quickly because it was different and easy to watch. I find it very entertaining so see what many brands out there have been doing, by visiting http://brandsonvine.com/.
Through Instagram companies can now share with their customers what is it like to work in their office which consequently brings interest and positive feelings towards a brand who is sharing. More importantly they share their brand culture. Look at Nike for example, their Instagram account features positive message, motivational thoughts and show a strong belief that their customers will use their product to simply become awesome. http://instagram.com/nike
Through this mobile world, brands who will take the advantage that we are constantly connected looking for entertainment, will win as they grab our attention and make us smile.
Oreo Daily Twist Case Study from Ron Ceballos on Vimeo.
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