Although this blog is about eMarketing, I’ve been wanting to write about this particular topic for a while, so here it is. FOMO – the fear of Missing Out – the concept that will completely bring ideas against social media, but mostly against the way we are using it. Being part of a course like comm464, there is not need to say I am so interested in the use of  social media and new technologies in Marketing, but sometimes… do we go too far? Acting on the moment as a company can have great benefits to your brand, for this there is no doubt but as customers can it bring harm to our actual social life?
I have personally tried to go a few days without them: no Facebook, no Twitter, no Instagram. It was harder than I thought. Are we therefore afraid of being missing out? Yes!

What I am really worried about is how it will continue to increase as social media does, and what kind of effects it can have on a person. It is true, when we log-in into Facebook, and Instagram we see all the great things people have done, it could potentially make us feel like we are not doing as much or we missed out on this friend’s get-together for example. As a company or as a person, nowadays if you are too late, you might have missed out already.

The key I believe is to know where the limit is!

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