In his short but very powerful post, Seth uses sarcasm to mock current businesses and how making profit is the only thing on their mind; modern businesses don’t care about any morals or any old values. Instead, businesses cut corners, cheat, and try to do whatever it takes to spend less and make more. By trading in their “standards” as Seth says, modern businesses are getting “short-term attention” and “quick clicks”. Seth writes his whole post in sarcasm and views modern businesses with disgust, describing their new business strategies as ways for them to “crawl to the bottom”. Seth mockingly states that with so many businesses crowding at “the bottom”, it would be more beneficial to spend that effort trying to climb to the top. I chose this post from Seth’s blog because I strongly agree with his message; companies should not be so materialistic and focus on the quality of their service. It may not be as profitable to spend more time and money on customer satisfaction or keeping customers, but it is more expensive to try and gain new customers. If companies focused more on establishing a reputable business instead of trying ploys to create an explosively popular business that would make them rich overnight, then people would be so much happier. If modern businesses spent the time they use on cutting corners to trying to figure out improvements to their company, they would likely become more profitable.

http://sethgodin.typepad.com/seths_blog/2014/11/clawing-your-way-to-the-bottom.html