In his blog post, John Kim describes Ello as a new exclusive invite only social networking site that has just emerged on the market. With a promise to have no advertisements and to not sell and user information, Ello is going to depend on their “free-mium” structure for revenue. Users can use the basic functions for free or they can pay for an upgraded experience with more features and greater access to content. John Kim believes that Ello’s business plan is not effective and the “ad free” and “free-mium” aspects are hindering their growth. However, I would have to disagree because on the contrary, I feel that since the site is an invite only social networking site, people will feel that it is very exclusive and it is part of human nature to want to fit in and not be left out. No matter how important or insignificant the site is, the fact that some friends and peers have access to the site and you don’t, is very frustrating. As a result, people will try to get access to this site through their friends and also pay for the premium if their friends have premium. The site has great potential for becoming profitable because it takes advantage of human nature to fit an and keep with the trend.