Sex in advertising

by alexmk ~ October 3rd, 2010. Filed under: Uncategorized.

Last night, when I was watching random videos on youtube, I just realized that most commercials have some kind of sexual appeal, so I did some research on wikipedia, and this is what I got:

Sex in advertising is the use of sexual or erotic imagery (also called “sex appeal”) in advertising to draw interest to a particular product, for purpose ofsale. A feature of sex in advertising is that the imagery used, such as that of a pretty woman, typically has no connection to the product being advertised. The purpose of the imagery is to attract the attention of the potential customer or user. The type of imagery that may be used is very broad, and would include nuditycheesecake, and beefcake, even if it is often only suggestively sexual.”

Apparently, a lot of advertisements used sexual appeal, and the most famous company should be AXE(personal opinion)

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