Month: November 2010

When I was randomly reading stuff earlier today, I found a interesting marketing blog through Jonathan Fung’s blog . The Canadian Marketing Blog is just simply talk about the marketing method in the Financial industry. For most people, they will just think that Banks don’t need to advertise itself, because people will just rush to the bank if their have a good performance, but this blog analysis the marketing skills that banks need to use to advertise themselves, which is a new idea for many people.

Today, I want to talk about a new category of product in the computer market, Tablet PC.

In Erick’s Blog, he thinks that all 3 companies are targeting the same market segment, but I think that Apple may target other segments at the same time.

As all we know, Apple is not just a computer company; for some people, Apple is even a religion. So when Apple have a new produce, it will target the market segment of the product based on the product’s design, function, price and performance. On the other hand, for people who think Apple is a religion, they will just buy everyApple’s product. It is always fun to watch people buying things for different reasons.

I was reading other people’s Comm296 blog and I found a interesting new in Pattie’s Blog.

The Canadian Olympic Foundation is going to reproduce the red mittens aging,but will there actually have people to buy a pair of those?

I think the red mittens are a seasonal product which is specifically for the 2010 Winter Olympic, and right now is almost 8 months after the Game already, is there anyone still want a pair of those? Since the Game is gone already, which means the season is gone either, so why do they think people are still demand for it? Without a doubt, the original  red mittens were a successful idea back to April,2010, but will they create another success this time? We will see.

Based on the success of  Call of Duty: Modern Warfare 2, the best FPS game of 2009, the up coming new game from the Call of Duty (COD) series has already  draw attention from the gammers, and surprisingly, it draw attention from the marketers too

The up coming new game from the Call of Duty series is Call of Duty: Black Ops, and it is going to be release on 09/Nov/2010, which is 2 days later.

As the release day is getting closer, some marketers started to use new COD game as a tool to market their products.

“Black Ops Wrangler”,  Soldier Systems http://soldiersystems.net/2010/11/05/black-ops-wrangler/

“In a marketing first, Chrysler has announced the release of a vehicle with a video game promotional tie-in: the Jeep Wrangler Call of Duty: Black Ops edition. Available in two variants, the two door version is based on the Wrangler Rubicon model while the four door is based on the Wrangler Unlimited model. Both models feature a black exterior with Black Ops graphics on the roof and front quarter panels, 32 inch off-road tires in a high-gloss mineral gray, and tail lamp guards and a fuel-filler door from Mopar. The MSRP on the two door is $30,625 and the four door is $33,500. Since there’s finally a Jeep with tie-ins to a video game, perhaps someone will consider releasing a UNSC Warthog in the near future. The fans can only hope…”

It is pretty interesting to see marketers link their products to the gaming industry, but as the gaming market is expanding, we will be more likely to see ads like this Jeep ad, link the gaming world and the reality together.