Gaming and Reality
by alexmk ~ November 7th, 2010. Filed under: Uncategorized.
Based on the success of Call of Duty: Modern Warfare 2, the best FPS game of 2009, the up coming new game from the Call of Duty (COD) series has already draw attention from the gammers, and surprisingly, it draw attention from the marketers too
The up coming new game from the Call of Duty series is Call of Duty: Black Ops, and it is going to be release on 09/Nov/2010, which is 2 days later.
As the release day is getting closer, some marketers started to use new COD game as a tool to market their products.
“Black Ops Wrangler”, Soldier Systems http://soldiersystems.net/2010/11/05/black-ops-wrangler/
“In a marketing first, Chrysler has announced the release of a vehicle with a video game promotional tie-in: the Jeep Wrangler Call of Duty: Black Ops edition. Available in two variants, the two door version is based on the Wrangler Rubicon model while the four door is based on the Wrangler Unlimited model. Both models feature a black exterior with Black Ops graphics on the roof and front quarter panels, 32 inch off-road tires in a high-gloss mineral gray, and tail lamp guards and a fuel-filler door from Mopar. The MSRP on the two door is $30,625 and the four door is $33,500. Since there’s finally a Jeep with tie-ins to a video game, perhaps someone will consider releasing a UNSC Warthog in the near future. The fans can only hope…”
It is pretty interesting to see marketers link their products to the gaming industry, but as the gaming market is expanding, we will be more likely to see ads like this Jeep ad, link the gaming world and the reality together.