Last week, we \u00a0have talked about the ways that how the gun industry market their products to the shooting community. This week, I want to talk more about the defense industry.<\/p>\n
For any product within the industry, the best way to advertise their products is field-tested by any combat force within any combat zone or armed conflict. The best example is the US military, because they are the most experienced combat force after World War 2 and basically every fight is their fight, so if the US military uses certain equipment on the battlefield, it is best advertising\u00a0campaign for the companies within the arms industry.<\/p>\n
Although normal people cannot buy a tank or a bomber, civilians can still legally buy small arms and personal equipment like tactical vests and body armor , so those companies usually market their products by slogans like “field-tested by the US Army” or something similar. These companies sometime even give out their products to some well-known combat forces like the 75th Ranger Regiment, SEAL, the\u00a0101st Airborne<\/em> Division and USAF PARARESCUEMAN(PJs), and the soldiers will give those companies some photos that soldiers are using those products as a return for those “free gifts”; those companies will use those photos on their ads to promote their products.<\/p>\n Another way to attract buys’ attention is to get a NSN number for the product. A NSN number is a NATO Stock Number, or\u00a0National Stock Number (NSN) as it is known in the US, is a 13-digit numeric code, identifying all the ‘standardized material items of supply’ as they have been recognized by all NATO countries including US DoD. Having a NSN on the product almost means that the product is accepted by the US combat forces, so having a NSN is a way to promote the product. Almost every hot selling items have NSN numbers, such as almost every product from a weapon lights company called” Sure-Fire”, \u00a0 protective eye wears from “ESS” and “Oakley”, weapon sights from “EOTech”.<\/p>\n http:\/\/www.eotech-inc.com\/product.php?id=2&cat=1<\/a><\/p>\n https:\/\/secure.usstandardissue.com\/Product_Category.cfm?id=7<\/a><\/p>\n http:\/\/www.esseyepro.com\/Crossbow_detail.html?color=27<\/a><\/p>\n