{"id":12,"date":"2013-10-10T00:47:36","date_gmt":"2013-10-10T07:47:36","guid":{"rendered":"https:\/\/blogs.ubc.ca\/alexneufeld\/?p=12"},"modified":"2013-12-07T00:56:04","modified_gmt":"2013-12-07T07:56:04","slug":"re-gopro-adds-falconry-and-lion-cuddling-to-its-epic-repertoire-cameras-highlight-reels-continue-to-dazzle","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/alexneufeld\/2013\/10\/10\/re-gopro-adds-falconry-and-lion-cuddling-to-its-epic-repertoire-cameras-highlight-reels-continue-to-dazzle\/","title":{"rendered":"How the Internet Necessitates Quality Ads"},"content":{"rendered":"

\"GoPro<\/a><\/p>\n

David Kiefaber’s post on a new GoPro ad <\/a> touches on an interesting point regarding the advertising of video cameras\u2014the advertisement, in addition to simply raising awareness of the product and trying to keep it in the customer\u2019s evoked set, demonstrates the product. The ad itself shows the quality of the camera\u2014its high definition, stability, wide-angle, light weight, small size, durability\u2014in other words, its suitability for the job is a direct reflection of the quality of the advertisement\u2014it\u2019s up to the consumer to decide if it\u2019s up to par.<\/p>\n

On the internet, more than anywhere, it is important for advertisements to be stunning, memorable and worth watching in and of themselves. This is for two reasons: firstly, there are numerous programs\u2014like Adblock for Firefox\u2014which enable users to block almost all forms of advertising from their internet browsing, including popups, YouTube advertisements. The web is not a medium where you can pay a fee for the attention of thousands of people for the duration of your ad, as with cable TV. Secondly, instead of choosing from amongst the city\u2019s 10 papers or the 100 channels available on TV. There are millions upon millions of websites. The internet does have great possibilities for advertising by way of viral videos. Viral videos are characterized by voluntary sharing by the public. According to YouTube statistics of the GoPro ad it has been watched over 6,000,000 times\u2014by people who were intrigued enough that they watched of their own volition, as opposed to people tolerating it as background noise. While the internet has introduced a number of advertising methods that are unsurpassed in their obnoxiousness (pop up ads come to mind), it has also brought the most consumer-friendly form of advertising, in which the advertisement\u2019s success depends more than ever on its ability to captivate consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"

David Kiefaber’s post on a new GoPro ad touches on an interesting point regarding the advertising of video cameras\u2014the advertisement, in addition to simply raising awareness of the product and trying to keep it in the customer\u2019s evoked set, demonstrates … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":21327,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/alexneufeld\/wp-json\/wp\/v2\/posts\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/alexneufeld\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/alexneufeld\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/alexneufeld\/wp-json\/wp\/v2\/users\/21327"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/alexneufeld\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/alexneufeld\/wp-json\/wp\/v2\/posts\/12\/revisions"}],"predecessor-version":[{"id":15,"href":"https:\/\/blogs.ubc.ca\/alexneufeld\/wp-json\/wp\/v2\/posts\/12\/revisions\/15"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/alexneufeld\/wp-json\/wp\/v2\/media?parent=12"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/alexneufeld\/wp-json\/wp\/v2\/categories?post=12"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/alexneufeld\/wp-json\/wp\/v2\/tags?post=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}