A kindergarden teacher who usually makes an lowly $30,000 yearly salary made an astonishing $1 million dollars this year. How? You may ask. It turns out the 43-year old named Deana Jump made her money selling her own lesson plans online, through a new site named TeachersPayTeachers.com, which launched in 2006. The site was launched as a response to a lack of quality lesson plans for instructor, who were usually given outdated textbooks and thus have to make their own lesson plans. The site gave teachers a monetary incentive to share their plans, especially during this kind of economy, where a teacher’s salary often could not make ends meet. Deana Jump’s kindergarden classroom
Jump is the biggest seller for the site, not only due to the quality of her materials but also due to her aggressive marketing through her blog http://mrsjumpsclass.blogspot.ca/, which has more than 17,000 followers who all get notified whenever Jump releases a new product. This gave Jump a very loyal customer base and contributed to her sales. In all, entrepreneurship and out-of-the-box thinking led to her success.