Green Mountain Coffee Roasters has yet to become a common household name, but at the rate of which the business is currently growing at, they are visioned to be only a couple years short of that position. Green Mountain, ranked 2nd in 2010 as the Top 100 Fastest-Growing Companies, revolutionized the concept of one-cup coffee with their subsidiary, Keurig’s K Cup. The Keurig system brews a single cup of gourmet coffee in under a minute, completely avoiding the hassle of selecting and grinding beans, measuring coffee, and cleaning up afterwards.
The company’s entrepreneurialism lies in their patent on the brilliant innovation designed to fulfill all society’s needs today. Unlike traditional drip machines, the process itself is simple and time efficient, guaranteeing a quality cup of coffee. The machine is ideal for all types of people, whether it be on-the-go parents or sleep-deprived college students. The concept has not only attracted coffee-lovers from all around the world, but the internationally renown coffeehouse Starbucks. The company currently gives its investors many valid reasons to trust the brand and the company’s future direction and growth.