Ever since its initial launch in 2008, Groupon has expanded into an internationally renown daily-deal website that is currently valued up to $25 billion dollars. The acquisition of Citydeal, the European equivalent of Groupon, has also helped the company with its international growth. However, the e-business continues its success by relying on information technology and management information systems to execute the daily operations needed to run the business efficiently.
Groupon deploys NetSuite, the online management system that provides accounting programs, in many of its operating countries. This cost-effective software allows the company to keep track of its financial records in a simple manner, as it is easy for a company that has grown this rapidly to lose track of their financial reportings. In essence, it provides sufficient capacity for growth at the global level. Consumer patterns are analyzed with a system called Vertica Analytics Platform. It is quite essential for a company that is run exclusively online to incorporate systems that will report and measure a high volume of transactions that occur daily. These consumer behaviors assist with developments in creating target markets and increasing customer satisfaction.