Honestly, I was never a worshipper of technology. I am thankful for Skype which allow me to talk to my family in Vietnam, and for Facebook to keep me updated on people I care about. But that’s a about it. In the class Business Management Performance, we briefly touched on how technology became one of the greatest means for a company to create brand awareness and leverage relationship with its customers. I started to question, sure there are many positive effects in using social media, but what about the negative consequences when it’s not used properly?

The two most easy-to-see negative sides of social media is lack of control over content and unpredictable schedule. With the easy tools on Facebook such as like, share, and comment, anyone is welcome to make use of these resources in whatever way they want. They can write bad reviews about a restaurant, or share a post in a mocking way. Not to mention, when social media is pervading the workplace, it could possibly reduce workers’ efficiency. In order to fix this problem, employers should absolutely take steps to create an effective social media policy.

I am slowly accepting that social media has progressed from an accessory to a necessary, yet I still believe there should be a certain limit to how it is used. Social media certainly increases convenience and efficiency, but probably not yet in enhancing personal connections. After all, who doesn’t treasure a hand-written letter more than an e-card?