Recently my brother introduced me to a new show named Dragons’ Den. Apparently I am possibly “the last business student on earth that had never heard of the show before.” I highly encourage those of you like me who have never seen the show to check it out! I can’t possibly imagine any business student that won’t love the show, or honestly just anyone who loves new ideas..
One of the groups definitely caught my eye while watching the show the other day. The idea is mind-blowing because it is SO simple and shows just how far marketing can determine the success of a company!
Here is the clip of Frogbox (Vancouver!) on Dragons’ Den:
“You’re the first guy that has come in here that actually is a communication strategist that understands at the heart of everything is the marketing brand side of it. It’s the only thing thats differentiating you.” – says Arlene Dickinson.
And she’s right… I don’t value the idea.. because who hasn’t thought of packing in Superstore green bins while moving? However, I am in awe at how Doug marketed his idea and targets green marketing. Doug knows his idea isn’t exactly a new initiative, so he has been focused on building his brand value from Day 1.
Vancouver firm Frogbox slays Dragon’s Den and adds investors
Doug realizes importance of social media and customer excellence in his business so he instructs franchises on how often to post on Twitter, what percentage of dollars should go to social media and how much advertise online, what to say when you deliver boxes and how to follow up with customers.
“We don’t have any patented technology, it’s just the entire system,” he said
BLOG: Frogbox takes on the Dragons
http://www.ventureweb.net/blog/frogbox-takes-dragons
Now, Frogbox is focused on building their e-commerce and managing their growing empire online with help from Venture Web to build a brand new website designed to market and drive customer bookings to help Doug achieve greater heights and prepare for the franchise of their operations throughout North America!