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![\"JB\"](\"http:\/\/www.nicolebyopi.com\/sites\/default\/files\/featuredcollection\/Beiber_header.jpg?1297364404\")
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![\"Polish](\"http:\/\/www.nicolebyopi.com\/sites\/default\/files\/featuredcollection\/Beiber_lacquers.jpg\")
<\/p>\nIf you’re a nail polish hoarder and fanatic like I am, you would have heard of the Justin Bieber Nicole by OPI Collection that came out a few months back.<\/p>\n
The “One Less Lonely Girl” Collection
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\n<\/p>\n
(Left to right) Not a Gold Bigger, I’ve Got Bieber Fever, Make U Smile, Red-y to Runaway Love, I’m a Belieber, One Time Lime, Prized Possession Purple. “Baby” Blue, My Lifesaver, Step 2 the Beat of my \u2665, OMB!, Me + Blue, Give Me the First Dance, One Less Lonely Glitter.<\/p><\/blockquote>\n
Let me just say right off the bat: GENIUS, GENIUS, GENIUS!<\/p>\n
JB’s marketing team did a fantastic job. The co-branding with OPI is great and the team is very focused on their target market of JB’s #1 fan base of pre-teens.
\nThere are several really great techniques about this collection:
\n– over half of of the polish bottles are names from the tracks off Justin Bieber’s latest album, “My World”<\/p>\n01.\tOne Time
\n02.\tFavorite Girl
\n03.\tDown To Earth
\n04.\tBigger
\n05.\tOne Less Lonely Girl
\n06.\tFirst Dance (feat. Usher)
\n07.\tLove Me
\n08.\tOne Less Lonely Girl
\n09. One time<\/p>\n1. Baby
\n2. Somebody To Love
\n3. Stuck In The Moment
\n4. U Smile
\n5. Runaway Love
\n6. Never Let You Go
\n7. Overboard
\n8. Eenie Meenie
\n9. Up
\n10. That Should Be Me<\/p>\n– it has his face on the packaging
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\n– and the nail polish is a perfect product for his fan base which are mainly girls in elementary or high school<\/p>\nI know a lot of customers who come in to my work and gasp at the existence of the JB OPI collection. Most of the older women don’t even take a second look at the polishes after knowing that it is associated with JB ( \ud83d\ude41 i like him ), but I see young girls squeal in excitement and always ask me if there are any available for purchase. This brings me to my last main point:<\/p>\n
– the product was almost tailored to the preteen segment because most of the colors are with sparkles and brighter tones, and some specifically for layering on top of a base color. From my experience working at a beauty bar, these are the exact colors these younger girls go for (and they love to layer), whereas the older women prefer natural, single colors!<\/p>\n
I’m a fan \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"
If you’re a nail polish hoarder and fanatic like I am, you would have heard of the Justin Bieber Nicole by OPI Collection that came out a few months back. The “One Less Lonely Girl” Collection (Left to right) Not a Gold Bigger, I’ve Got Bieber Fever, Make U Smile, Red-y to Runaway Love, I’m […]<\/p>\n","protected":false},"author":5932,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-49","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/alicewang\/wp-json\/wp\/v2\/posts\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/alicewang\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/alicewang\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/alicewang\/wp-json\/wp\/v2\/users\/5932"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/alicewang\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/alicewang\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":52,"href":"https:\/\/blogs.ubc.ca\/alicewang\/wp-json\/wp\/v2\/posts\/49\/revisions\/52"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/alicewang\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/alicewang\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/alicewang\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"jb\"](\"http:\/\/www.petakids.com\/images\/main-JustinBeiberNailPolish.jpg\")