As we all know Taylor Swift is a country-turned-pop star on a young age of 24. Taylor Swift has used the Social Media as a Marketing strategy for her career. All of her advertisements are being posted on her Twitter, Instagram, Facebook, and Tumblr accounts. She uses online payments for concert ticket sales as well as seat choices.

It is a very smart choice of using the social media as a strategy in several reasons. Internet has been the most popular tool people uses in this generation. Using this above-the-line advertisement strategy not only reduces a massive amount of cost for other commercials, but also gains even more publicity. Taylor Swift seek this opportunity and used her resources efficiently more than any one else  She knows exactly what her target segment is, which are mostly teenagers or young adults, who spends most of their time surfing online or using internet. Businesses can use this strategy too. It is very important that the company knows what their customers are, and use this as an advantage of advertising and having marketing strategies in the most effective way possible. Taylor Swift seek this opportunity and used her resources efficiently more than any one else did. She knows exactly what her target segment is, which are mostly teenagers or young adults, who spends most of their time surfing online or using internet. Businesses can use this strategy too. Sometimes it is the little details that really makes a difference.

Bibliography:

http://www.businessnewsdaily.com/7407-taylor-swift-tumblr.html