(Apple Company)

A worldwide cooperation always contains numerous business histories, and Apple company is a great example in this case. Due to the fact that more and more young people nowadays become big fans of products from Apple, hence the company is able to gain a great amount of profits from their customers. In addition, novelties of its system and the model lead Apple company to be successful, which also bring up company’s reputation in the whole world. However, this blog is going to introduce business plans and business ethics of Apple by throughout my business perspective.

First of all, according to the article, “Apple in 2017”, it basically illustrates that 2017 is a big year to Apple due to the innovative products come out in 2017 (Reisinger, 2016, para. 2). To be more specific, customers can easily notice that iPhone 7 upgraded its system based on the older iPhone, therefore, the company announced that they would make a major update on the newest one. In 2017, both iPhone 8 and iPhone X came out in September, and new products have completed “with an all-glass body” as the “company’s 10^th anniversary handset” (Reisinger, 2016, para. 2). Because of the better performance and power system from the new iPhone, it will lead the company to reach its new record high. Furthermore, the company also established other milestones such as they decided to produce iPhone in India in the spring of 2017 (Reisinger, 2017, para. 3). Thus, it obvious that the business plan helps identify what the next step of the company is, and also motivates the company to achieve high expectations from customers by developing their products.

Furthermore, as a remarkable company, their business ethics must be represented positively in front of the public. To be more specific, Apple “has a very current, leading-edge brand”, therefore it forces the company to undertake both environmental and social responsibility (Reisinger, 2017, para. 7). When Apple wants to create a better software, hence the company probability needs their clients’ information as much as possible. Besides, some of the personal information are more private and detailed, which contain customers’ email, phone number, and credit card number. By following this, whether the company should collect customers’ private information becomes a controversial issue. Later, for the purpose of gaining 100% trust from clients, Apple “end-to-end encrypt iMessage and Facetime” in order to avoid the happening of information disclosures.

As far as I am concerned, despite that there is the existence of asking private question, Apple company still provides choices to their customers. To illustrate, the client is able to decide whether they want to enter the private information or not, which gives them free choice. However, both the business plan and business ethics from Apple company provide an excellent model to other new entrepreneurships.

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References

Reisinger, D. (2016, December 28). Apple’s 2017 Promises Big Updates and Big Changes. Retrieved September 24, 2017, from http://fortune.com/2016/12/28/apple-2017-prediction/

Reisinger, D. (2017, February 03). Apple Kicks Off 2017 With Big Hints About the Future. Retrieved September 25, 2017, from http://fortune.com/2017/02/04/apple-2017-plans/

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Business ethics is a term which is always mentioned in commercial area. To be more specific, this idea is the “moral principle that guide the way a business behaves” (Business Ethics and Corporate Social Responsibility), and it also helps people determine whether their personal actions is apply to the business or not.

To illustrate, due to the existence of business ethics, therefore it creates the benefit for both merchants and consumers to make right choices. For example, the government established the limitation on working age, hence the company is unable to hire students under the certain age especially during school hours (Government of Ontario). By following this, business ethics not only restrict employers to hire their employees through an illegal way, but it also reminds employees to obey the regulations. Therefore, it clearly states the importance of business ethics at the meantime, which can promote a company with a better reputation in front of the public.

In order to distinguish the different values of each company, the corporation might build their own statements and standards. However, despite that business principles could be listed in many distinct ways, efforts from both employees and employers are always determine whether the company can be successful or not. Therefore, taking care of the employees seems to be another business ethics to the employer as well. According to the article, “Business Ethics and Corporate Social Responsibility”, which demonstrates that most companies in American have the duty to ensure the security and human rights of their employees (Business Ethics and Corporate Social Responsibility). Employees only want to work for a corporation that they trust, and hence it is able to lead the company to be more efficient.

Obviously, business is a widespread term, which means that the company could be linked to agribusiness, industrial, and environmental business. Even if the main purpose of a company is to make a large amount of profits, however, it is not representing that they have the opportunity to expense numerous energies around. A long-term business always needs to consider about others by using their business ethics (Business Ethics and Corporate Social Responsibility). To be more specific, increasing pressures on employees and forcing them to achieve the goal for the whole corporation are the concept against business ethics.

As far as I am concerned, business ethics help consumers to measure the moral and values of each company from a business perspective. To explain, whether a black-market decides to sell marijuana nor not, it depends on his business ethics. As same, business ethics of the consumer help them determine if they should purchase it or not. By following this, business ethics can be measured in numerous ways, but it bases on people’s personal worldviews. Business will not be static, but business ethics can identify whether the company is long-term or short-term.

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References

Business Ethics and Corporate Social Responsibility. (n.d.). Retrieved September 11, 2017, from http://businesscasestudies.co.uk/anglo-american/business-ethics-and-corporate-social-responsibility/what-are-business-ethics.html

Government of Ontario, Ministry of Labour, Occupational Health and Safety Branch. (n.d.). In the Workplace. Retrieved September 11, 2017, from https://www.labour.gov.on.ca/english/hs/faqs/workplace.php