(A worldwide cooperation always contains numerous business histories, and Apple company is a great example in this case. Due to the fact that more and more young people nowadays become big fans of products from Apple, hence the company is able to gain a great amount of profits from their customers. In addition, novelties of its system and the model lead Apple company to be successful, which also bring up company’s reputation in the whole world. However, this blog is going to introduce business plans and business ethics of Apple by throughout my business perspective.
First of all, according to the article, “Apple in 2017”, it basically illustrates that 2017 is a big year to Apple due to the innovative products come out in 2017 (Reisinger, 2016, para. 2). To be more specific, customers can easily notice that iPhone 7 upgraded its system based on the older iPhone, therefore, the company announced that they would make a major update on the newest one. In 2017, both iPhone 8 and iPhone X came out in September, and new products have completed “with an all-glass body” as the “company’s 10th anniversary handset” (Reisinger, 2016, para. 2). Because of the better performance and power system from the new iPhone, it will lead the company to reach its new record high. Furthermore, the company also established other milestones such as they decided to produce iPhone in India in the spring of 2017 (Reisinger, 2017, para. 3). Thus, it obvious that the business plan helps identify what the next step of the company is, and also motivates the company to achieve high expectations from customers by developing their products.
Furthermore, as a remarkable company, their business ethics must be represented positively in front of the public. To be more specific, Apple “has a very current, leading-edge brand”, therefore it forces the company to undertake both environmental and social responsibility (Reisinger, 2017, para. 7). When Apple wants to create a better software, hence the company probability needs their clients’ information as much as possible. Besides, some of the personal information are more private and detailed, which contain customers’ email, phone number, and credit card number. By following this, whether the company should collect customers’ private information becomes a controversial issue. Later, for the purpose of gaining 100% trust from clients, Apple “end-to-end encrypt iMessage and Facetime” in order to avoid the happening of information disclosures.
As far as I am concerned, despite that there is the existence of asking private question, Apple company still provides choices to their customers. To illustrate, the client is able to decide whether they want to enter the private information or not, which gives them free choice. However, both the business plan and business ethics from Apple company provide an excellent model to other new entrepreneurships.
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References
Reisinger, D. (2016, December 28). Apple’s 2017 Promises Big Updates and Big Changes. Retrieved September 24, 2017, from http://fortune.com/2016/12/28/apple-2017-prediction/
Reisinger, D. (2017, February 03). Apple Kicks Off 2017 With Big Hints About the Future. Retrieved September 25, 2017, from http://fortune.com/2017/02/04/apple-2017-plans/