After reading the Arya Radjendra’s blog post about making a sustainable social good, I completely agree and I would like to add on to this idea with a bit of my insight. Many people are now gearing towards creating a business not solely based on generating revenues and profits, but rather, how to create a business that can socially benefit the society.

Making a socially responsible business is of course a good cause, but the challenge for these businesses is how to sustain it in a long term period. The fresh milk seller visited by the Arc Initiative from Sauder shows exactly how this can be done. The owner realized that it is a highly profitable opportunity for a milk business and opened stores within the area to sell fresh milk. This is done by transporting milk from the farms in the rural areas everyday to achieve this. This business could be classified as a social enterprise because

1) The owner created jobs for the drivers to transport the milk each day.
2) The farmers are able to exchange the excess milk supply from the cows for extra money or goods.
3) The citizens that live in the area are able to buy fresh and organic milk that is healthy.