http://www.forbes.com/sites/panosmourdoukoutas/2014/11/10/why-alibaba-baidu-and-xiaomi-brands-arent-recognized-outside-china/

Soon after I came to UBC, I learned about some Asian, mainly Chinese companies, which I have never heard about before (such as Taobao). Ever since, I was puzzled by the fact that some companies, being as large as Amazon.com, Inc., were recognized only in the domestic markets, but not internationally. Thus, when I read the name of the article, I realize that another mystery is about to be revealed.

As far as my knowledge allows me to evaluate this post, I cannot contradict the author’s opinion that the Chinese companies are not internationally recognized due to the lack of innovation processes, arising political issues and “the lack of presence in the overseas markets”. Moreover, I found the first point (that is, regarding R&D) especially impressive as I was not aware of importance of Innovative companies rankings. However, while reflecting on this issue, I came up with an idea of limiting marketing strategy. My point is that the names of most European, North and South American companies are easily readable; meanwhile, Korean and Japanese companies such as Samsung, Toyota, LG, etc. adopted names that can be pronounced and memorized by people of most nations. Yet when I searched Baidu, I could see only Chinese characters.

I may not be able to argue for my idea plausibly; still, the article gave me another reason to apply my current knowledge of business issues and to strive for a more refined business education.

References:

The World’s Most Innovative Companies. (n.d.). Retrieved November 11, 2014 from http://www.forbes.com/innovative-companies/list/